cool girls society

Cool Girls Society: Hallie Shano Cecere of Necessitees

January 29, 2016




Hallie has been a friend and mentor to me for over a decade. In fact, she was my first employer in the fashion district of L.A. when i studied at FIDM! She taught me all the necessitees (had to.) of LA living, designer handbag 101, gave me my 70s rock and roll education, that money doesn’t buy style, and was basically the first #girlboss I met other than my own mom!


Cool Girl! Hallie Shano- Cecere! What do you do?

I am the Director of sales and design at Necessitees Apparel.

 What does your day look like?

HS-My first few hours of the day is spent wearing my mommy hat to your 3.5 year old -baby P, and then I proceed to downtown LA to put on my Necessitees hat, where I act as the creative director of sales & design. I have been in the clothing business since I was a teenager, so it’s easy for me to transition form mommy mode into putting on my shmata hat. I oversee everything from design and fit, and color palette strategy, to customer relations, travelling, and sale force.

What was your dream when you were growing up?

Owning a retail store. I used to play “shop” growing up with my friends and hang all of my clothes up in my room.

What are your top 5 beauty products or gadgets to get you through the day?

1.)Iphone! Does that count??

2.) Beauty blender –Sephora

3.) Clea de peau undereye concealer to make me look awake.

4.) Bite “glace” lip crayon

5.) Naphcon ye drops

6.) Eyelash extensions to assist on that “wide awake” look.

What is something no one knows about you?

HS- Aside from not being a real blonde? LOL. That when I was 24 I was the youngest business owner in the California Mart when I opened a multi-line showroom.

And…. I am a huge klutz.

What is something you are hard on yourself about?

I think I am fairly healthy person, but usually my weight if I’m being honest.

What is your favorite social media to participate in?

Instagram for the constant source of inspiration, and facebook to keep up with family and friends.



What are your top three inspirations?

Having been born in raised in California, LA does it like no one else – it will always be a denim & t-shirt town, and the best of the best are coming out of Los Angeles.

– Surfing instagram is a new and fabulous way for any inspiration and direction and it is amazing to see what it has done for so many brands and busineses. It’s an amazing tool if you utilize it in a strategic way.

-Walking around tradeshows, shopping, or in the garment district seems to be a huge force in inspiration for me as well.


Who is someone who inspires you?

Miraslava duma// Elyse walker

How did you find your voice for creating your brand?

Filling the void. Listening to the modern women who finds it important to buy domestically made goods and a great quality, exceptional value, creating an honest to goodness product/ garment.

What’s your favorite part of my job?

Just happened here at the apparel trade show- seeing one of my designs walk by me on a normal woman walking down the street! The payoff of hard work is seeing your concept come to life.

 What is the most difficult part of your job?

There are many different personalities you have to work with and cater to when running a business some of which are difficult, but the hardest part is leaving my family when I am constantly travelling every other month for my line.

How do you recharge?

Aside form constant caffiene, checking out magazines and blogs for inspiration gets me charged! I like to see what is new and fresh and what the future of fashion holds is so crucial and such a huge part of what you do.

How to you consistently crank out creative content?

With tees, a good tshirt or knit is not something as creative as what, say, Tom ford or Isabel Marant are doing, but I listen to what my customers needs are. My customer is typically a missy-soccer mom demographic and she has different needs than some of my competitors offer. My biggest thing has always been filling the void.

How do you find balance in your work life/friends/family/hobbies?

Exhale. When I am home I wear my mommy/ wife hat and when I am in my pink showroom I wear my business owner hat. At night once I put down my child or on the weekends, I make time for family and friends. You have to, work is constant work, being a mom and wife is constant work, being the glue in my friendships is constant work, but you have to make time the best you can. I think after years of practice with balance I usually don’t spill my wine. Or coffee. Or both.

If you could dedicate more time to something in your life what would it be?

More philanthropy. It’s easy to write checks but I would like to make time for actually giving my time and showing my daughter that compassion.

How do you measure success?

Happy customers, happy home life, just happiness. It’s not measured in dollars or how many Porsche’s you have…that’s nice but happiness and positivity is key. Sometimes money is not what it’s about.

IMG_5591What is the best way for gals interested in following in your footsteps to get their foot in the door in your industry?

Learn as much as you can, listen, don’t necessarily work for the hottest line out there, but work for someone who is going to teach you all the basics, how to hang a garment, cut strings, and the ins and outs of running and maintaining a successful business.








cool girls society

Cool Girls Society: Stacey Eden of Clutch Jewelry

December 5, 2015

I met Stacey 5 years ago at a fashion show in Scottsdale, AZ that we were both covering. It was an instantaneous girl crush, with her passion for local art, her magnetic personality, coveted effortlessly cool style (& voice!), awe-inspiring and ongoing hustle, ability to evolve seamlessly as a brand with the needs of her niche market, oh, and  a brilliant talent for goldsmithing. She always has a new piece to gush over and show off to you, tell you the backstory of, and an inspirational quote for you to take away from your coffee dates. sunshine-summer-time-behind-the-scenes-WEB

Stacey Eden! Cool girl! what do you do?
It’s kind of expanded- I can talk forever. I’m 31 born and raised in Phoenix, and I started Clutch 5 years ago. I have been a goldsmith for 9 years and I never started out to be in fashion. My real passion was art and power tools, I oved hanging out in the garage and riding my dirt bike.
Contrast to my English degree- Working with metal was fascinating and a cool honesty to be working in the garage and really marrying my love of art and tools and also working with my hands. I knew once I tried goldsmithing I was like “OH MY GOD! I could do this for the rest of my life.”
In the past 3 years especially I have had a tremendous growth, and I have realized how important it is to really be a good networker and evaluating how I can be a better business woman. It’s without being shrewee or cut throat it’s about supporting and networking and having an abundance-type personality. One that you can help other entrepreneurs and woman out and be supportive and I think that in business people have either abundance or scarcity mentality . Really goes back to that quote “I am not competing with anybody I hope we all make it” . Truly- the more I help other people and pay it forward by aligning myself with like minded people with the abundance mindset, the more I end up experiencing success.
How do you recharge?
Yoga gas always been a part of my life for over 10 years, it saved my back, neck, and stress points. I also try and start my day with a 10 minute meditation and or Ted Talk- a Buddhist saying that “everyone should meditate for 20 minutes day, unless you have no time , in which case you should do it an hour”
Really! Even if it’s 10 minutes – mediation just sets the tone for the day.


Well, give the people what they want- What are your top 5 beauty products or gadgets to get you through the day being a superwoman?

1.) ROC cleanser and day and night clean saved my skin from adult acne I will say, it’s affordable and it saved my life!

2.) Water- water, water, and more water. I love in Phoenix- but you have to hydrate! My little game is how much water I can chug first thing it makes all the difference in the world on my attitude.

3.)Boots Number 7 mascara from Walgreens- I was introduced to it backstage at Phoenix fashion week- it really doesn’t budge or flake, and when you wash it off it peels off smoothly like false lashes – like little black spiders. No raccoon eyes!

4.)Nude lipliner and matte red lipstick whatever is cheap at walgreens

CD- I’m loving these attainable, drugstore picks!!

5.)- Olay ProX face brush also from Walgreens- I do it once a week, it is a great exfoliator.

What is your favorite part of your job?
My favorite part of my job is connecting with others and bringing them joy through art.


What is the most difficult part of your job?
Time management for sure. Constantly asking myself how can I get it allllll done?

What is something no one knows about you?
I play the harmonica! Blues harmonica! Just learned. You tube is an awesome teacher.

Whoa! well, what’s your favorite song to play?

Billy Joel piano man or Amazing grace
That is so cool! Such an untapped market for harmonica players. haha.

What is your least favorite social media to participate in?
Ha, Snap chat! I like it an all but to be honest with you I don’t usually have enough space on my phone to record videos!!

I am right there with you. Constantly having to delete pictures.

What are your top three inspirations?
Sculpture- three dimensional art just totally does it for me. I love walking around something that you have to take energy and effort to totally appreciate it. It is my absolute favorite kind of art.
Anything old- classic cars are some of the beautiful things in the world if you gave me the choice of a 1968 and a new sportscar I would take the classic car all day long.
My dog- so cheesy. He’s always happy and he always wants to hang out with me and be outside and in the garage with me. He always inspires you to be outside and be creative and doing things and being happy.
Who is someone who you think is perfect based on their Instagram?
I compare myself all the time to other people I think artists especially compare themselves a lot because we question ourselves and we are very competitive. It can be a bad thing if handled poorly but it can also be a positive thing if you go back to that abundance mentality. Whenever I am jealous of somebody I know that’s my mind telling me I haven’t been working as hard or as well as I can. If you are taking care of your self it’s an indication I need to be more focused and more organized or taking care of myself personally. Jealously is a perversion of a competitive nature. taking that motivation and let our insecurities to get the best of is. But we have to remember everyone is fighting a silent battle. ” if everyone was standing in a room looking at each others problems we would all take ours back”
Think about how to change the game not dominate it

Okay I love that you always have a perfect quote at hand for every question here and i LOVE that being more focused yourself instead of being jealous mindset!
Who is someone who inspires you?
Katya Leo she owns Dolcessa swimwear. The Kate Upton in Antarctica shoot- that was one of her designs! She is one of the most hardworking people I know and has such a positive and inclusive mentality. She has been
Such an Inspiration for me with being a member of and participating in your community. Her hardworking drive and humility is a receipe for incredible success.

What is something you are hard on yourself about?
Being wasteful of time. I have lost some really amazing people in my life and my biggest takeaway is that cherish every moment on work. We all have a finite amount of time that extra hour of sleep or watching crap tv it’s not worth it in your last day.
I would also say getting upset about something that most likely won’t be a big deal down the road. When I think of the opportunities and growth Clutch has gone through some of the little stuff just doesn’t really matter and isn’t worth worrying myself about.

What is the best way for gals interested in following in your footsteps to get their foot in the foot in your industry?
I love the quote” be so good they can’t Ignore you” you will rejected, be ignored, you will be told that this may not be the industry for you . Your success won’t be defined by your money or connections or even your talent —– it will be your drive, tenacity, and willingness to change and evolve that will make you successful. Hard work will adapt you to rejection, to change, and to growth . If you would have been telling me 5 years ago I would be making crowns I would have laughed in your face. But it was the change that needed to happen for clutch .And once you become an artist who sells their work it’s important to realize it doesn’t belong to you it belongs to the world after that and it’s your job as the creator to look at t like a business. It’s your chance to to build something beautiful for the world. It’s not about you you’re the artist not the star.

CD-How do you crank out consistently creative content?

Pinterest is one of my best friends I’m very imaged base I love collages and I love to draw and I have notebooks and pencils and erasers with me at all times to draw and write. All of my pieces have a story and a name and I think that as humans we are storytellers at our very cores and that’s what gets me inspired;  listening to other peoples stories.
I am working on a collection now inspired by Pablo Picasso. There is so much beauty in the world I know I will never lose inspiration.



How did you find your voice and create your brand?
My grandfather was the first motorcyclists in the Motorcycle Hall of Fame in Arizona. My grandfather is also a world class welder “top rated in the world” as a matter of fact! When I was a little girl he would make me little rings and piggy banks out of stainless steel. I always just thought he was the coolest guy ever. When I discovered my love of metal smith I had just graduated from NAU with a degree in English, and I told everyone at my graduation party I was going to become a jewelry designer. My grandfather was the only one who was excited (he doesn’t get excited about a lot) everyone else thought I should be using my degree.
Clutch is named for him- step on the gas and let out the clutch. He is such an inspiration.
He doesn’t have the patience for it so he didn’t train me, I learned at NAU. He will walk me through his power tools and we talk about processes together now. He is very impressed now that I am a girl doing it because he’s old school. We are both metal workers but we both have different processes and it’s fun to relate to him because I’m the only one in the family that can relate to him.

How do you find balance in your day and work/life/friends/family/hobbies? What is one thing you always make time for? Do you have something or someone to keep you organized?

I don’t and ! I need to do a better job! Organization and planning is key if you don’t have that under control most business “don’t plan to fail they fail to plan.”
I read about Warren Buffet’s “2 list Strategy” in Entrepreneur magazine that asks you to make a list of 25 career goals and then circle the top 5. he asks you to avoid 6-25 at all costs because you will always find someone that is a goal or important to you and feels pressing but you need the ability to “eliminate ruthlessly” because the top 5 are urgent and important you will always be running behind and apologizing if you get distracted by the List 2 things and no business owner wants that.

 If you could dedicate more time to something what would it be?
Creativity and creating! So much is spent on the business sense. I would love to take 3 months and travel and create and be inspired. One day!
How do you measure success?
Every night before I go to sleep I ask myself if I am at peace. Being at peace with yourself and being happy right where you are. If you’re not happy right now you never will be. Wherever you go there you are.